Gli adoratori della Nutella
Information
Viva la nutella!
Members: 18
Latest Activity: Oct. 6, 2009
40 years of Nutella and a hazelnut spread tasting
History
The origins of Nutella go back, indirectly, to 1867. In that year giandujotti, the typical sweet from Turin, are born: this hazelnuts and cocoa candy, made with the objective of reducing the production costs caused by high cocoa prices, soon becomes a success. After WWII Pietro Ferrero creates Giandujot an economic surrogate of giandujotti, sold as a thick paste to be sliced and served on bread. In 1949 a more recognisable ancestor of Nutella sees the light of day: Supercrema, a spreadable version of the paste. The formula of the cream gets improved but the name remains Supercrema till 1964. In this year a serious of circumstances convince the Ferreros to re-name their product Nutella. The first reason was an Italian law of the time prohibiting superlatives in product names. Even more important was the hazelnut cream success on foreign markets. According to one story a German affiliate company proposed a name containing nuss (German for nut) or nut: after some creative brainstorming the name Nutella was born. And with it the commercial campaigns that made Nutella famous around the world.
The origins of Nutella go back, indirectly, to 1867. In that year giandujotti, the typical sweet from Turin, are born: this hazelnuts and cocoa candy, made with the objective of reducing the production costs caused by high cocoa prices, soon becomes a success. After WWII Pietro Ferrero creates Giandujot an economic surrogate of giandujotti, sold as a thick paste to be sliced and served on bread. In 1949 a more recognisable ancestor of Nutella sees the light of day: Supercrema, a spreadable version of the paste. The formula of the cream gets improved but the name remains Supercrema till 1964. In this year a serious of circumstances convince the Ferreros to re-name their product Nutella. The first reason was an Italian law of the time prohibiting superlatives in product names. Even more important was the hazelnut cream success on foreign markets. According to one story a German affiliate company proposed a name containing nuss (German for nut) or nut: after some creative brainstorming the name Nutella was born. And with it the commercial campaigns that made Nutella famous around the world.
Discussion Forum
ALWAYS AND ONLY NUTELLA 1 Reply
Started by mikinapoli. Last reply by Charon Maxwell Dec. 21, 2008.
nutella in mew york
Started by Charon Maxwell Dec. 16, 2008.
Comment Wall
Comment
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Comment by Donnie on December 30, 2008 at 7:25pm - I Love Nutella, My grandfather got me hooked when i was really little. He used to come from Italy and bring it for me. WOW, this group is great LOL. by the way HELLO EVERYONE.
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Comment by Aicha Sangalli on December 20, 2008 at 11:18pm - Ciao a tutti ! sono una amatrice di NUTELLA,sono nata in Kolwezy Zaire ( Africa )sono Italiana e Giamaicana, la maggiore parte della mia vita ho vissuto in Italia ,....e` li che ho scoperto,questo delizzioso ,cremoso cioccolato hummmm... spalmato sopra il pane . Adesso vivo in Giamaica da 14 anni ,dopo tutti questi anni sono ancora un amatrice di Nutella anche qui` in Giamaica . Viva la NUTELLA !!!!!!!!!!!
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Comment by Charon Maxwell on December 17, 2008 at 12:17am -
International nutella,
i love your page!! i can not believe this ! believe me i am a nut for nutella
in new york keeep on loving it!!! i do ! one love one heart!
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Comment by Charon Maxwell on December 17, 2008 at 12:10am
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Ciao !!! tutti ! my story or esperience with nutella was i kind of say international
it goes like this i was born in england but i sssspent some time in zaire with my parents aand there i laws whom are italian and the all practiced medi
cine there my step father would have nutella flown in from belgium to zaire! and would buy some for his friends from morraco ,egypt well i live in new york now years later i was reunited with my brother who goes to the store and
he comes home with bread and a bottle of ....nutella
from chay nutella in new york
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